Privacy policy

Last updated: October 6, 2026

Blended Moments operates this store and website, including all related information, content, features, tools, products and services (the "Services"). Blended Moments is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how Blended Moments collects, uses, stores, processes and discloses personal information when you visit our website, place an order, provide photographs, communicate with us or otherwise use our Services.

If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy controls in relation to the collection, processing and disclosure of personal information.

Please read this Privacy Policy carefully. By using our Services, you acknowledge that you have read and understood the practices described below.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you or another identifiable person.

Depending on how you interact with Blended Moments, we may collect or process:

• Contact details, including your name, billing address, phone number and email address.
• Payment and transaction information, including payment status, transaction details and payment confirmation. Payments are processed through Shopify and its approved payment providers. Blended Moments does not directly store your full payment card details.
• Account information, including customer account details, preferences and settings where applicable.
• Order information, including products purchased, order details, portrait requirements, instructions, revision requests and previous transactions.
• Customer photographs and artwork, including photographs you provide for the creation of your portrait, working artwork, completed portraits and associated editing instructions.
• Customer-provided promotional content, including reviews, reaction photographs, videos or other content you voluntarily provide to us.
• Communications with us, including information contained in emails, customer service enquiries and other communications.
• Device and technical information, including your browser, device information, network connection, IP address and similar identifiers.
• Website usage information, including information about how you browse or interact with our website, products and checkout.

Personal Information Sources

We may collect personal information from:

• Directly from you when you place an order, provide photographs, contact us, subscribe to marketing or otherwise provide information to us.
• Automatically through our website through cookies, pixels and similar technologies.
• Our service providers where they provide technology, payment, marketing, analytics, storage or other services on our behalf.
• Business partners and other third parties where permitted by applicable law.

How We Use Your Personal Information

We may use personal information for the following purposes:

• Providing our Services. We use your information to process your order, receive your photographs, create your personalised portrait, communicate with you, send previews, make requested revisions and deliver the completed digital artwork.
• Payments and transactions. We process relevant information to take payment, confirm transactions, manage orders and process any permitted refunds.
• Customer service. We use your information to respond to enquiries, provide support and communicate with you about your order.
• Improving our Services. We may use website and customer interaction information to improve our website, ordering process, Services and customer experience.
• Marketing and advertising. We may use contact information, website interaction information and advertising measurement data for marketing purposes, including sending promotional emails where you have opted in and measuring advertising campaigns through services such as Meta. Customer photographs and completed portraits are not used in advertising unless we have first obtained the customer's permission.
• Security and fraud prevention. We may process personal information to detect, prevent and investigate fraudulent, illegal or malicious activity.
• Legal and regulatory reasons. We may process information where necessary to comply with applicable law, respond to lawful requests, resolve disputes or enforce our terms.

Customer Photographs and Portrait Creation

Customer photographs are provided to Blended Moments for the purpose of creating the personalised digital artwork ordered by the customer.

Access to customer photographs is restricted to Blended Moments and trusted artists or freelancers who require access in order to complete the relevant order.

Customer photographs and working files are stored in restricted-access folders while the portrait is being created.

Our artists and freelancers are required to treat customer photographs confidentially and use them only for the purpose of completing the customer's artwork.

Access is limited to the information and files reasonably necessary to complete or revise the relevant order.

Once the customer has confirmed that they are happy with their completed portrait, customer photographs and working files are removed from active working storage and deleted in accordance with our data-retention practices.

Certain limited business records may be retained where necessary for legal, accounting, fraud-prevention or dispute-resolution purposes.

Professional Editing and AI-Assisted Creative Tools

Blended Moments uses professional digital editing software to create and enhance personalised photo merges.

Our primary editing software includes Adobe Photoshop and integrated Adobe creative and generative editing features, including Adobe Firefly.

These tools may use artificial intelligence-assisted functionality to help with image enhancement, reconstruction, background adjustments, blending and other creative edits required to complete a portrait.

Adobe Photoshop may also make integrated partner technologies or models available within its software. Where such tools are used, we take reasonable steps to limit the information processed to what is necessary to complete the customer's artwork.

We may also use other professional creative or AI-assisted services to support design, business or advertising activities.

Where available, we use appropriate privacy settings and model-training controls when using external AI-assisted services.

Use of Customer Images for Advertising

Customer photographs and completed portraits are not automatically used for advertising, social media or promotional purposes.

If Blended Moments would like to use a customer's original photographs, completed portrait, review, reaction photograph, video or other customer-provided content for marketing or advertising purposes, we will ask the customer for permission first.

Giving permission is entirely optional. Choosing not to give permission will not affect your order, artwork or the service you receive.

Where a customer has given permission for their content to be used for marketing, we may use professional editing, design, advertising or AI-assisted creative tools to prepare that promotional material.

Where available, privacy and model-training controls are used when working with approved customer marketing content.

Working marketing files containing customer images are deleted when they are no longer reasonably required, subject to any material already lawfully published with the customer's permission.

Service Providers, Business Tools and Platforms

To operate Blended Moments, fulfil customer orders, communicate with customers, store working files, analyse website performance and advertise our Services, we use trusted third-party service providers and business platforms.

These may include:

• Shopify for website hosting, checkout, order management, customer accounts, analytics and payment-related services.
• Klaviyo for email marketing, subscriber management, customer communications, abandoned checkout emails and marketing automation.
• Effective Apps (TnC Terms Checkbox) for displaying and recording customer acceptance of our policies and digital-work consent before checkout.
• Meta, including Facebook and Instagram, for advertising, campaign measurement and audience analysis.
• Meta Pixel and related tracking technologies used to measure how visitors interact with our website and advertising.
• Meta Conversions API, where enabled, which may allow certain website, order or conversion events to be transmitted from Shopify or our website systems to Meta for advertising measurement and optimisation.
• Microsoft services, including OneDrive, where used for restricted-access storage and secure sharing of customer photographs and working files required to complete an order.
• Adobe, including Adobe Photoshop and Adobe Firefly, where used to edit, enhance, blend or create customer portraits.
• Trusted artists and freelancers who assist with creating or revising customer portraits and who are only given access to information necessary to complete the relevant order.
• Other professional creative or AI-assisted services where used for design, business or approved advertising purposes.

These providers may process limited personal information depending on the service being used.

We only provide or make available information that is reasonably necessary for the relevant purpose.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary for legitimate business purposes and subject to this Privacy Policy.

This may include:

• Shopify and other providers that support our website, checkout, payment processing, IT services, analytics and customer communications.
• Trusted artists and freelancers where access to customer photographs is necessary to complete or revise an order.
• Secure cloud-storage providers where files need to be stored or shared for the purpose of completing an order.
• Creative software providers where processing is necessary to create or enhance customer artwork.
• Marketing and advertising providers where necessary to advertise our business and measure campaign performance.
• Creative or advertising services where a customer has specifically given permission for their images or content to be used for promotional purposes.
• Third parties where you direct or consent to the disclosure.
• Authorities or other parties where disclosure is required by law, court order, lawful request or where reasonably necessary to protect our rights, customers or Services.

Relationship with Shopify

Our website and Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of our Services in order to provide and improve its services.

Information submitted through our website may be transmitted to and processed by Shopify and its service providers, including in countries outside the United Kingdom.

Shopify may also process information about your interactions with our store and other Shopify merchants in connection with certain Shopify services.

You can learn more about Shopify's privacy practices through the Shopify Consumer Privacy Policy .

You can also access Shopify's privacy tools through the Shopify Privacy Portal .

Cookies, Analytics and Advertising

Our website uses cookies, pixels and similar technologies to operate the website, remember preferences, understand how customers use our Services, measure website performance and support advertising.

We may use Shopify analytics and advertising technologies provided by Meta, including the Meta Pixel and related conversion-tracking technologies.

Where enabled, we may also use the Meta Conversions API to help measure website events and advertising conversions.

These technologies may process information such as:

• Device and browser information
• IP address
• Pages visited
• Products viewed
• Items added to cart
• Checkout activity
• Purchases and conversion events

This information may be used to understand how customers interact with Blended Moments, measure advertising effectiveness and improve future campaigns.

Meta may process information collected through these technologies in accordance with its own privacy policies.

Where required by applicable law, non-essential advertising, analytics cookies, pixels or tracking technologies will only be used in accordance with your consent choices.

Email Marketing and Klaviyo

Where you have subscribed to marketing communications or where otherwise permitted by law, we may use Klaviyo to send marketing emails, abandoned checkout reminders, customer communications and other promotional messages.

You can unsubscribe from promotional emails at any time using the unsubscribe link contained within those messages.

Even if you unsubscribe from marketing, we may still send transactional or service-related messages concerning an order you have placed.

Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties.

If you visit a third-party website, you should review that provider's own privacy and security policies.

Blended Moments is not responsible for the privacy or security practices of third-party websites that we do not control.

Children's Data

Our Services are intended to be purchased and used by adults. We do not knowingly allow children to create customer accounts or place orders.

Because Blended Moments creates family portraits, photographs submitted by adult customers may include images of children.

The customer submitting those photographs is responsible for ensuring that they have the appropriate authority to provide those images to us for the purpose of creating the requested portrait.

If you are a parent or guardian and believe information relating to a child has been provided to us improperly, please contact: samantha@blendedmoments.co.uk .

Security and Retention of Your Information

We take reasonable technical and organisational measures to protect personal information and customer photographs from unauthorised access, misuse, loss or disclosure.

Customer photographs used for portrait creation are kept in restricted-access working folders and are only made available to individuals who require access to complete the customer's order.

Once the customer confirms that they are happy with their portrait, customer photographs and working files are deleted from our active working storage in accordance with our retention practices.

Other personal information may be retained for longer where necessary to maintain business and accounting records, meet legal obligations, resolve disputes, prevent fraud or enforce our agreements.

No electronic transmission or storage method can guarantee absolute security.

Your Rights and Choices

Depending on applicable law, you may have rights in relation to your personal information, including:

• Right of access. You may request a copy of personal information we hold about you.
• Right to correction. You may ask us to correct inaccurate or incomplete information.
• Right to deletion. You may ask us to delete certain personal information, subject to applicable legal exceptions.
• Right to portability. In certain circumstances, you may be entitled to receive personal information you have provided to us in a commonly used format.
• Right to restrict processing. You may have the right to ask us to limit certain processing.
• Right to object. You may have the right to object to certain uses of your personal information.
• Withdrawal of consent. Where processing is based on consent, you may withdraw that consent at any time.
• Marketing preferences. You may unsubscribe from promotional emails at any time using the unsubscribe link provided in those emails.
• Advertising image permission. If you previously gave us permission to use your photographs, portrait, reaction content or other customer-provided material for marketing, you may contact us to withdraw permission for future use.

Withdrawal of marketing-image permission will not necessarily affect advertising or promotional material already lawfully published before your request was received.

To exercise your rights, contact: samantha@blendedmoments.co.uk .

We may need to verify your identity before processing certain requests.

Complaints

If you have concerns about how Blended Moments processes your personal information, please contact us first so that we can try to resolve the issue.

If you are located in the United Kingdom, you may also have the right to make a complaint to the Information Commissioner's Office (ICO).

International Transfers

Some technology and service providers used by Blended Moments may process, transfer or store personal information outside the United Kingdom.

Where international transfers are subject to applicable data-protection requirements, we will rely on appropriate safeguards or recognised transfer mechanisms where required by law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technology, business practices or legal obligations.

When this Privacy Policy is updated, the revised version will be published on our website and the "Last updated" date will be changed accordingly.

Contact

If you have questions about this Privacy Policy, your personal information, the handling of your photographs or your data-protection rights, please contact:

Blended Moments
Email: samantha@blendedmoments.co.uk

For the purposes of applicable UK data-protection legislation, Blended Moments is the data controller of personal information processed in connection with our Services.